A composite case study showcasing EIT’s signature customization approach
Executive Summary
Experience It Tours (EIT) doesn’t just create Morocco tours—they craft personalized adventures that tap into travelers’ deepest interests and passions. This case study examines how EIT’s unique three-tier customization approach transforms standard Morocco experiences into unforgettable, personally meaningful journeys for clients with diverse interests ranging from geology to vegetarian cuisine to mobility accessibility.
Key Results:
- 100% client satisfaction across diverse customization requests
- Zero additional costs for personalization
- Seamless coordination between US sales team and Morocco-based operations
- Clients consistently report experiences “exceeded expectations”
The Challenge: Moving Beyond Cookie-Cutter Tourism
Most tour operators offer fixed itineraries with little room for personalization. Travelers with specific interests—whether scientific, cultural, dietary, or accessibility-related—typically face two choices: compromise their passions or pay premium fees for specialized tours.
For EIT, serving over 6,000 clients across 23 years has revealed a fundamental truth: every traveler has unique interests that, when properly addressed, transform a good trip into a life-changing experience.
The EIT Customization Approach: A Three-Tier System
Tier 1: Discovery Phase (6-9 Months Before Travel)
EIT’s sales team conducts in-depth consultations, using strategic questioning to uncover client interests that might enhance their Morocco experience.
Tier 2: Preparation Phase (Pre-Arrival)
The US team coordinates with Morocco-based staff, including Americans who’ve lived in Morocco for 20+ years, to research and prepare special experiences.
Tier 3: Magic Phase (On-Ground in Morocco)
Hand-picked drivers use their local knowledge and personal relationships to create spontaneous, authentic experiences that perfectly match client interests.
Real Client Stories: Customization in Action
Joe’s Geological Adventure
“Mohamed made sure that I am a geologist and made some adjustments to the route to show me interesting features and made sure I had opportunities to add to my mineral collection.”
The Interest: Geology and mineral collecting
The Challenge: Morocco’s diverse geology offers incredible opportunities, but knowing where and how to access them requires local expertise
The EIT Solution: Driver Mohamed leveraged his route knowledge to identify geological formations and mineral collection sites
The Outcome: Joe returned home with both knowledge and specimens, calling his driver “a friend”
Alexander’s Art Discovery
“After we briefly mentioned that we are interested in arts (collecting), he unexpectedly made an unscheduled stop for a visit of a recently opened museum of Moroccan modern art in Rabat (we were more than impressed with the collection – we loved it).”
The Interest: Art collecting and appreciation
The Challenge: Finding authentic, high-quality art experiences beyond tourist galleries
The EIT Solution: Driver recognized the interest and used local knowledge to arrange an impromptu museum visit
The Outcome: Alexander and his companion were “more than impressed” and discovered a world-class collection they never knew existed
Jose’s Culinary Accommodation
“Aware that my wife was vegetarian and that this is not a common lifestyle in Morocco, Mr. Mahraz kindly made sure to let lodgings where dinner would be served know this and to take us to restaurants providing sufficient options to vegetarians.”
The Need: Vegetarian dining in a meat-centric cuisine culture
The Challenge: Ensuring quality dining experiences without limiting authentic Moroccan food exploration
The EIT Solution: Driver proactively communicated with accommodations and researched vegetarian-friendly restaurants
The Outcome: Jose’s wife enjoyed full participation in Morocco’s culinary culture without dietary compromise
Bill & Brenda’s Accessibility Success
“Kamal is a delightful young man who was also willing to cheerily accommodate our mobility restrictions and other medical issues.”
The Need: Mobility-friendly experiences in a country known for narrow medina streets and stairs
The Challenge: Maintaining authentic experiences while ensuring accessibility
The EIT Solution: Careful driver selection and route modifications to accommodate physical limitations
The Outcome: Bill & Brenda experienced the full Morocco adventure without physical stress or limitations
Behind the Scenes: How the Magic Happens
The US-Morocco Connection
EIT’s unique advantage lies in having Americans living in Morocco for 20+ years, creating a cultural bridge that understands both client expectations and local possibilities.
Driver Expertise & Relationships
Hand-picked drivers aren’t just transportation providers—they’re cultural ambassadors with deep local networks. As Vicki, a group tour leader, noted: “Working with Experience It was one of the most organized journey projects that I’ve done in the past twenty-five years.”
No Hidden Costs
Unlike competitors who charge premium fees for customization, EIT includes personalization as part of their standard service philosophy.
Measurable Results
Client Satisfaction Metrics:
- “Our trip to Morocco was wonderful, one of our best travel experiences ever. We got to see and experience everything that we had expected, but the tour took us beyond our expectations.” – Patricia
Relationship Building:
- “After spending just a few days with him, he became a friend.” – Joe
Competitive Differentiation:
- “For a company I just picked off Facebook, we sure picked a winner. EIT is so professional, it’s a stand-out.” – Laureen
Long-term Impact:
- “We would wholeheartedly recommend Experience-It to future visitors of Morocco.” – Patricia
What Makes EIT Different
- Deep Local Expertise: 23 years of Morocco experience with Americans living on-ground
- Personal Relationships: Hand-picked drivers known personally by the EIT team
- Cultural Bridge: Team members who understand both American expectations and Moroccan culture
- Proactive Approach: Drivers trained to recognize and act on client interests
- Inclusive Philosophy: Customization included as standard service, not premium add-on
Key Takeaways for Travelers
- Share Your Interests: The more EIT knows about your passions, the more they can surprise you
- Trust the Process: Local expertise often reveals opportunities that aren’t in guidebooks
- Expect the Unexpected: Morocco offers experiences you never knew you wanted
- Value Relationship-Based Service: Personal connections create possibilities that technology and apps cannot
Conclusion
EIT’s customization success stems from a simple philosophy: every traveler is unique, and their Morocco experience should be too. By combining advance planning with on-ground flexibility, supported by decades of local relationships and cultural expertise, EIT consistently transforms standard tours into personal adventures. If you want to explore Morocco tours for Portuguese speakers, check out our new divisions
As Junaid perfectly summarized: “Simply said, too good!! EIT trip planning, accommodation’s, driver and vehicle and knowledgeable guides were just perfect and exceeded all our expectations.”
For travelers seeking a Morocco experience tailored to their personal interests and needs, Experience It Tours’ 23-year track record of successful customizations offers both inspiration and confidence that their unique travel dreams can become reality. Need help planning your Morocco trip of a lifetime, contact us today to tailor your trip.
