Let’s be honest with you right away. There is no perfect week in Morocco.
The country is too big, too diverse, and too rich to see in seven days. You could spend a month here and still feel like you missed something. But here’s the good news: even one week in Morocco will change you. You will come home with stories, photographs, and memories that last a lifetime.
We have been running private tours in Morocco since 2002. In that time, we have taken over 10,000+ travelers through this incredible country. And the question we hear most often from first-timers is simple: “Where do we even start?”
This guide is our answer.
Below you will find three of our favorite 7-day routes. Each one shows you a different side of Morocco. Each one is a great trip. And every single one can be customized to fit your pace, your interests, and your travel style.
Pick the one that speaks to you. Then let’s start planning.
There’s No “Perfect” Week — But These Come Close
Before we dive in, here is a quick way to figure out which route fits you best.
The Great South is for you if you want the iconic Morocco experience. Camels. Sand dunes. Starlit skies over the Sahara. This is the trip people dream about.
The Imperial Cities is for you if history and culture are your thing. Ancient medinas. Imperial cities. A university older than Oxford. This route goes deep.
The Blue & Ancient Trail is for you if you want to go beyond the tourist trail. The Blue City of Chefchaouen. Roman ruins. The north of Morocco that most visitors never see.
All three start and end at an international airport. All three include a private driver who stays with you the entire trip. And all three have made our clients say things like this:
“We have been on several tours outside of the US with different companies and different guides, and can 100% say that this tour has been the best.” — Janna, October 2024
Option 1: The Great South
7 Days — Marrakech + The Sahara
Best for: Couples, first-timers, and anyone who wants the classic Morocco experience
Day 1 — Arrive in Marrakech
You land. You step outside. The air smells different. The sounds are different. Everything is different.
Welcome to Marrakech.
Get settled into your riad — a traditional Moroccan guesthouse built around a central courtyard. Walking through a plain door in a narrow alley and finding a stunning inner world on the other side is one of Morocco’s great surprises.
“The riads were a fabulous surprise. Walking down the narrow unadorned alleyways of the old cities and finding a beautiful door was, in itself, a fun surprise. Upon opening the door, to that beautiful inner world of the riad, was breathtaking.” — Debbi, September 2024
Tonight, take a slow walk to Djemaa el-Fna — the famous main square of Marrakech. Grab a seat at a rooftop café, order a mint tea, and just watch. Snake charmers, musicians, food stalls, storytellers. It is organized chaos and it is wonderful.
Tip: Arrive as early in the day as possible. The more time you have in Marrakech on Day 1, the better Day 2 will be.
Day 2 — Guided Tour of Marrakech
Do not try to explore the Marrakech medina on your own. It is a beautiful, winding, glorious maze — and you will get lost. That is not a bad thing, but a local guide will show you things you would never find yourself.
Today you will visit:
- Bahia Palace — a 19th-century palace with stunning tilework and carved ceilings
- Koutoubia Mosque — the landmark minaret that anchors the city skyline
- Ben Youssef Madrasa — an ancient Islamic school with breathtaking architecture
- The souks — room after room of spices, leather, textiles, ceramics, and lanterns
Have lunch in the medina. Try a tagine. Try the pastilla if you see it on the menu. In the afternoon, visit the Majorelle Garden — a vivid blue garden that Yves Saint Laurent once called home. Book ahead, it fills up fast.
In the evening, head back to Djemaa el-Fna for dinner. The square transforms at night. Dozens of food stalls appear out of nowhere. Point at what looks good. Eat standing up. This is Morocco.
Day 3 — Marrakech to Ait Benhaddou to Skoura
This is the day the landscape changes everything.
Your driver picks you up in the morning and you head south, crossing the High Atlas Mountains via the Tizi n’Tichka pass. The views are dramatic. Snow-capped peaks, Berber villages clinging to hillsides, and hairpin roads that your driver handles with ease.
Your first stop is Ait Benhaddou — a UNESCO World Heritage site and one of the most photographed places in Morocco. You have seen it before, even if you don’t know it. It has appeared in Game of Thrones, Gladiator, and dozens of other films. Standing inside it is something else entirely.
From there, you continue to Skoura — a quiet palm grove oasis that most tourists drive straight through. Don’t. Spend the night here in a traditional kasbah. It is one of those places that slows you down in the best possible way.
Day 4 — Into the Sahara Desert
Today is the day.
You drive to the edge of the Sahara — to the Erg Chebbi dunes near Merzouga. The dunes rise up out of nowhere, enormous and copper-colored, and nothing really prepares you for the sight of them.
In the late afternoon, you climb onto a camel and ride into the dunes as the sun goes down. You spend the night in a luxury desert camp — real beds, private bathrooms, and a sky full of stars that you will not forget.
“The biggest highlight of the trip was the time spent on the edge of and in the Sahara. There’s no way that a movie or photographs can compare to actually being in the middle of the dunes.” — Patricia, April 2025
“Everyone loved their Sahara Desert experience. Riding the camels was a lot of fun and the superior tents were very comfortable with showers and toilets. Being in the desert at night with the peaceful atmosphere and stars galore was simply magical.” — Vicki, Group Tour Leader, October 2024
“The desert was the highlight of our trip! We will probably never see another desert! The sand and dunes were a beautiful copper color — unlike anything we’d seen before!” — Cynthia, April 2024
Day 5 — Sahara to Todra Gorge to Ouarzazate
Set your alarm early. Sunrise over the Sahara is worth losing sleep over.
After breakfast at camp, you head back north. Your first stop is Todra Gorge — a narrow canyon with walls that rise 300 meters on either side of you. It is one of those places that makes you feel very small in a very good way.
From there, you continue to Ouarzazate — known as “the door of the desert” and Morocco’s answer to Hollywood. If you have time, stop at the Atlas Film Studios, one of the largest film studios in the world. Lawrence of Arabia was filmed near here. So was The Mummy.
Overnight in Ouarzazate.
Day 6 — Ouarzazate Back to Marrakech
One more crossing of the Atlas Mountains and you are back in Marrakech.
Use this last evening well. There is always one more thing to buy in the souks. One more rooftop dinner to enjoy. One more glass of mint tea to drink in a riad courtyard.
“Everything was a highlight. Medinas, riads, donkeys along the road, market towns, camel ride, castles, views of mountains, food, pottery, weaving, music, weather.” — Sally B., January 2025
Day 7 — Depart Marrakech
Depending on your flight time, you may have a slow morning. One last Moroccan breakfast — fresh bread, honey, mint tea, eggs. Then your driver takes you to the airport.
You will already be thinking about coming back.
Option 2: The Imperial Cities
7 Days — Casablanca, Rabat, Fes & Marrakech
Best for: History lovers, culture seekers, and travelers who want to understand Morocco’s soul
Day 1 — Arrive in Casablanca
Casablanca is Morocco’s largest city and its economic heart. It is modern, coastal, and often underestimated by travelers who rush through it.
Tonight, visit the Hassan II Mosque — one of the largest mosques in the world, built on a platform over the Atlantic Ocean. Even if you are not religious, it will stop you in your tracks. The craftsmanship alone is worth the trip.
Take an evening walk along the Corniche. Have dinner by the water. Tomorrow is a big day.
Day 2 — Casablanca to Rabat to Fes
Your first stop is Rabat, Morocco’s capital city. It is quieter and more relaxed than Marrakech or Fes, and it is often overlooked. Do not overlook it.
Visit the Kasbah of the Udayas — a 12th-century fortress with blue and white streets that feel like a smaller, quieter Chefchaouen. Walk past the Hassan Tower, an unfinished minaret from 1195 that still manages to be one of the most impressive structures in the country.
Then you drive to Fes. Arrive in the evening, check into your riad inside the medina, and let the sounds of the city settle around you.
Day 3 — Guided Tour of Fes
Fes is unlike anywhere else on earth.
Fes el-Bali is the world’s largest car-free urban area. There are no cars here. No motorbikes. Just people, donkeys, and 1,200 years of history packed into a labyrinth of narrow streets. You need a guide. This is not optional.
Today you will visit:
- Al-Qarawiyyin — founded in 859 AD, it is the oldest continuously operating university in the world
- The leather tanneries — you will smell them before you see them. The view from the rooftop terraces above is one of the most iconic images in all of Morocco
- The souks of Fes — different from Marrakech, more local, more raw
“The food at both the riads and the restaurants that Lahcen booked were fabulous. The variety of dishes offered were so varied and everyone learned so much about Moroccan cuisine.” — Vicki, Group Tour Leader, October 2024
“Our guide, Lahcen Asmar, was just phenomenal. He was with us from early morning to late night and handled any issues calmly and professionally.” — Vicki, Group Tour Leader, October 2024
Day 4 — Fes to Marrakech
Let’s be honest with you: this is a long drive. Seven hours. But it is a beautiful one.
You pass through the Middle Atlas Mountains, cedar forests, and Berber towns. Consider a stop in Ifrane — a small mountain town that looks like it was lifted from the Swiss Alps and dropped into Morocco. It is genuinely surprising.
Arrive in Marrakech by evening. You have earned a good dinner.
Day 5 — Guided Tour of Marrakech
You already know the drill — you need a guide.
Today covers the Bahia Palace, Koutoubia Mosque, the souks, and the Majorelle Garden. But Marrakech has a completely different energy from Fes. It is louder, more colorful, more chaotic. After the ancient calm of Fes, it hits differently.
End the evening at Djemaa el-Fna. Dinner with a show.
Day 6 — Marrakech to Casablanca
A relaxed morning. One last coffee in the riad courtyard. Then the drive back to Casablanca.
Have a final dinner in Casa. The seafood here is excellent.
Day 7 — Depart Casablanca
Your week on the Royal Road is done. You have walked through medinas that have stood for over a thousand years. You have eaten food that has been made the same way for generations. You have seen a Morocco that most tourists never slow down enough to find.
Option 3: The Blue & Ancient Trail
7 Days — North Morocco
Best for: Travelers who want to go beyond the tourist trail and discover a side of Morocco most visitors never see
Day 1 — Arrive in Casablanca
Same start as The Royal Road. Hassan II Mosque, the Corniche, a good dinner. Get some rest. Tomorrow you head north.
Day 2 — Casablanca to Rabat to Chefchaouen
After a quick stop in Rabat to see the Kasbah of the Udayas and the Hassan Tower, you continue north to Chefchaouen — the famous Blue City.
Nothing quite prepares you for arriving in Chefchaouen. The entire medina is painted in shades of blue. Cobalt, sky blue, powder blue, indigo. Every alley is a photograph. Every corner is a surprise.
Arrive in the late afternoon when the light is golden and the streets are quieter. Take a slow walk. Have dinner in the medina. Let the city work on you.
Day 3 — Guided Tour of Chefchaouen
Chefchaouen rewards slow travel more than almost anywhere in Morocco.
This morning, hike up to the Spanish Mosque above the city. The views over the blue rooftops and the Rif Mountains are extraordinary. Go early — before the crowds arrive.
Back in the medina, explore the local artisan shops. Chefchaouen is known for its woven textiles and wool products. What is made here is genuinely made here.
In the afternoon, just wander. Get a little lost. Sit in a café. This is one of those places where doing nothing is doing something.
Day 4 — Chefchaouen to Volubilis to Fes
Today has one of the best surprises of the entire trip.
Volubilis is Morocco’s best-preserved Roman ruins — and most first-time visitors have never heard of it. Mosaics still intact on the floors. Triumphal arches still standing. It is a genuine wow moment and it is completely off most tourist radars.
From Volubilis, you stop briefly in Moulay Idriss — Morocco’s holiest town, built on two hills, and one of the most atmospheric places in the country.
Then on to Fes for the evening.
Day 5 — Guided Tour of Fes
Same as The Royal Road — Fes el-Bali, Al-Qarawiyyin, the tanneries, the souks. But after the relaxed pace of Chefchaouen and the quiet wonder of Volubilis, Fes hits with full force.
Every guide brings something different to Fes. No two tours are the same.
Day 6 — Fes to Casablanca
A relaxed drive back through the Middle Atlas. Stop when something catches your eye. Your driver knows the road well and is happy to pull over.
Final evening in Casablanca.
Day 7 — Depart Casablanca
The Blue & Ancient Trail is done. You went north when everyone else went south. You saw the Roman ruins. You walked the blue streets. You found a Morocco that feels like a secret.
What’s Included in a Private Morocco Tour
When you book a private tour with us, here is what is covered:
- Private vehicle and dedicated driver for the full trip
- All accommodations — riads and hotels, chosen for quality and location
- Breakfast and dinner every day
- Local city guides in each major city
- Entrance fees to museums and historical sites
- All portage tips
What costs extra: International flights, personal tips, beverages (other than bottled water, which is always in your vehicle), and any personal shopping.
Our drivers are not just drivers. They are guides, problem-solvers, and — if our clients are to be believed — the best part of the trip.
“The true highlight of the trip was our driver, Rachid. Not only was he thoughtful and an excellent driver, navigating the winding roads of Morocco with ease, but he was also incredibly knowledgeable and genuinely passionate about his country.” — Don, April 2024
“Youssef was absolutely fantastic. He was so personable, we immediately felt comfortable with him. He always had our safety as a number one priority.” — Regina, April 2025
“Your selection of Kamal as our driver/guide was perfect. Kamal is a delightful young man who was also willing to cheerily accommodate our mobility restrictions and other medical issues.” — Bill & Brenda, April 2024
Practical Tips for Your First Week in Morocco
Best Time to Visit
Spring (March to May) and fall (September to November) are the sweet spots. The weather is comfortable, the light is beautiful, and the crowds are manageable. Summer in the desert means extreme heat. Winter in the mountains can be genuinely cold — pack accordingly.
“Late April was a stunning time to visit for spring wildflowers everywhere we went. Very comfortable temps, too.” — Craig T., April 2024
What to Pack
Lightweight, loose-fitting clothing works best. Comfortable walking shoes are essential — the medinas are paved with uneven stone. For women, we recommend avoiding short shorts or sleeveless tops out of respect for the local culture. For men, a collared shirt for dinner goes a long way. Morocco is more formal in the evenings than most Western travelers expect. And don’t forget your swimsuit — many riads have pools. For more in-depth information, see our What to wear in Morocco: Packing Tips
Why a Private Driver Changes Everything
Morocco is not a country that is easy to navigate independently. The roads are long, the medinas are confusing, and the logistics can be overwhelming. A private driver handles all of it. He knows the roads, speaks the language, has relationships with the best restaurants and riads, and genuinely wants your trip to be extraordinary.
“Working with Experience It was one of the most organized journey projects that I’ve done in the past twenty-five years.” — Vicki, Group Tour Leader, October 2024
Is Morocco Safe for First-Time Travelers?
Yes. With the right operator, Morocco is a very safe destination. We have a 24/7 phone number answered by an American colleague who lives in Morocco. Your driver has a direct line to our office at all times. You are never on your own.
“We’d never been to Morocco before and always felt completely safe and cared for on a level we’d rarely experienced in our many travels.” — Diane L., October 2024
Tipping in Morocco
Morocco is a tipping culture. We recommend tipping your local city guides at the end of each tour, service staff at the end of each stay, and your driver at the end of the trip. We provide a full tips and extra expenses guide when you book so there are no surprises.
Frequently Asked Questions
Is 7 days enough to see Morocco?
It is enough to have an incredible trip. It is not enough to see everything. Morocco rewards return visits — and many of our clients come back. One of the most common questions we get asked is, “How many days in Morocco is enough?“
Which itinerary is best for couples?
Honestly, all three work beautifully for couples. The Desert Dream tends to be the most romantic. The Blue & Ancient Trail is the most intimate. The Royal Road is the most culturally rich. It depends on what kind of experience you are looking for.
Can I mix and match these itineraries?
Absolutely. Every tour we run is private and fully customizable. Want the Sahara AND Chefchaouen? We can build that. Want more time in Fes and less driving? Done. Tell us what you are hoping for and we will design something around it. We might need to add some days, but we can definitely create something special for you.
How far in advance should I book?
We recommend booking at least 3 to 6 months ahead, especially for spring and fall travel. Popular riads and desert camps fill up quickly.
Do I need a visa for Morocco?
Most Western passport holders do not need a visa for stays under 90 days. Always check the current requirements for your specific country before traveling.
Can dietary restrictions be accommodated?
Yes. Let us know your dietary needs when you book and we will make sure your accommodations and restaurant recommendations are set up accordingly. For more information on vegetarian travel in Morocco, check out our full guides.
Ready to Make One of These Trips Yours?
Here is how it works.
We listen. You tell us which route appeals to you, what you are hoping to experience, and what matters most to you as a traveler.
We create. Our Morocco experts design a custom itinerary built around your ideas.
We refine. We work with you until every detail feels right.
You enjoy. You show up. We handle the rest.
We are a small company. We have been doing this since 2002. And we take very good care of our clients.
“For a company I just picked off Facebook, we sure picked a winner. EIT is so professional, it’s a stand-out. You are given the 5-star treatment but at very reasonable prices.” — Laureen, April 2025
“Thank you for putting together a flawless trip for us. From my first contact with your company to the last day and our flight departure, everything was exceptional.” — Regina, April 2025
“Our trip to Morocco was wonderful, one of our best travel experiences ever. We got to see and experience everything that we had expected, but the tour took us beyond our expectations.” — Patricia, April 2025
If any of these three itineraries sparked something in you, reach out. We would love to help you plan your week in Morocco.
It may not be a perfect week. But it will be one you never forget.
