Who Am I Trusting With My Trip?

Experience It Tours specializes in private, custom design tours. Each itinerary is made up of two ingredients: your travel dreams and the firsthand experience of our Morocco experts.

How Experience It Was Born

In 2001, I moved with my family to Morocco and fell in love with the country. One year later, I partnered with my father-in-law, Paul Brown, to create our family-owned tour company that would allow travelers to truly experience Morocco for themselves. Since then, our tour company has expanded, both within the family and outside the family. We have served over 5,000 travelers in Morocco and now expanded to offer authentic experiences in Oman, Sri Lanka, Kenya and the North Caucasus Mountains of Russia, each with their own in-country experts.

Our Team – Where We Are Now

We believe that it is important to have experience ourselves in the countries where we are guests. Because of this, members of our team live in various locations around the world and are linked by the internet.

  • Paul & Ellen (Documentation) live at the family farm in upstate New York.
  • Joe (Finance Manager), his wife Lorre (Sales), Ruth (Administrator), and Lori (Administrator) reside in Florida, where Experience It Tours is registered.
  • Aaron (Country Manager), Brian (Sales), Bethany (Sales) and Marcos (Marketing) live and work in Morocco.

This first-hand knowledge is part of what sets our company apart. We work with Jill (Jeff’s sister) who leads the Reservation Team in Morocco, our local partners. They provide us with excellent services and contract experienced drivers and guides from the pool of those we know so well.

It’s All About Values

Hear What Some of Our 5000+ Clients Are Saying About Us

“Thank you so much for organizing an amazing trip. We can not praise Hamid enough. He was respectful, knowledgeable and professional… The riads that we stayed were so luxurious… Our highlights were immersing ourselves in the Medinas and myriad of alleyways… Specifically we loved, Velubilis, and Fes Medina.  The oranges, tagines and pottery coop…”
Kate and Jon.
(January 2023)

Want to hear more client Morocco stories?

Don’t just tour Morocco. Experience It!

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